ITCM China hits the ground running

first_imgIT&CM China 2011 Source = e-Travel Blackboard: M.H IT&CM China got underway in earnest yesterday, as buyers and sellers from across Asia and the world began what will amount to some 10,000 business appointments over the next two days.The MICE event, dedicated to “Promoting China to the World and the World to China” but showcasing sellers from across Asia and beyond, has grown ten per cent on last year, bringing some 253 exhibiting organisations to around 344 international buyers. Dragon Delight Tours managing director Lin Yong told e-Travel Blackboard that the event represented a good “chance to set up business relationships”, with a view to increasing its slice of the MICE pie, whilst Malaysia’s Boustead Hotels and Resorts group sales and marketing consultant Effie Goh said her company hoped to tap into the “potential” of the event’s Chinese buyers, a market which was currently underrepresented in Malaysia. Echoing these optimistic sentiments were the exhibition’s buyers, with Vanity Travel general manager Celia Magno Ranara telling e-Travel Blackboard the event was “very, very helpful” in establishing and maintaining direct relationships with tour operators.      The event, being held at ShanghaiMart Expo for the last time, will this year feature a pavilion dedicated to unique convention venues as well as MICE venues from the Middle East.2011 will also mark the introduction of complimentary educational seminars to the convention, which organisers hope will add major value to the event.Click here to view the photo gallerylast_img

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